Billie Eilish, the renowned American singer-songwriter, has just released her third studio album, "Hit Me Hard And Soft," along with its lead single, "LUNCH."
To promote her new album, Eilish took a personal approach by sending video messages to radio shows worldwide, a strategy often used by artists to connect with their audience. Among the recipients were several popular radio programs in South Korea.
Billie Eilish's video letter to Young K and DAY6 The Radio, "Hi Young K and DAY6 Kiss The Radio listeners..."
— wonpilates 🍀 (@wonpilatesx) May 17, 2024
This is soooooo??? 😳https://t.co/5zhUkO1J3O
Billie Eilish shares a new message for Chungha:pic.twitter.com/6yjZ9d7OP6
— About Music (@AboutMusicYT) May 17, 2024
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One of the videos was addressed to Young K of DAY6 for his KBS Cool FM show, DAY6 Kiss The Radio. In her message, Eilish expressed gratitude to her fans and encouraged them to check out her latest work.
She also sent a message to Chungha, who hosts the KBS Cool FM show Volume Up. Eilish took the opportunity to show her affection for Chungha and thank her fans for their continued support.
billie eilish: chungha, love you. love you so much.
— 텐ఇ (@deitychungha) May 17, 2024
UM EXCUSE ME??? PLS GET IN LINE??? pic.twitter.com/1BM5PK0ohI
Additionally, Billie Eilish hinted at her hopes of visiting South Korea soon, much to the delight of her fans there.